WHY THAT $500 WEBSITE ISN'T THE BARGAIN YOU THINK IT IS
You know the saying, “you get what you pay for?”
Yeah… that 100% applies to websites too.
We get it — when you're running a business, every dollar matters. So when someone says they’ll build your whole site for $500 and have it “up and running by the weekend,” it’s tempting. But here's the deal: a cheap website might look fine on the surface, but under the hood? It's usually a hot mess waiting to happen.
Let’s talk about why a website from Hot Ink Marketing isn’t just “a pretty design”—it’s a smart investment that actually works for your business.
It’s Not Just About Looking Good
A sleek-looking website is great, but if it’s not built right, you might as well hang a fancy “OPEN” sign on a building with no doors. We design websites that not only look great — they function like a dream and check all the behind-the-scenes boxes that actually matter.
SSL Certificate: AKA, “The Safety Net Your Website Needs”
SSL stands for Secure Sockets Layer. I know, I know — sounds techy. Here’s the easy version:
It’s what puts the little padlock next to your website address and keeps your visitors’ info (and yours) safe from the bad guys.
No SSL? Google might slap a big fat “Not Secure” warning on your site. Not a great first impression.
Advanced SEO Setup: Because Google Needs to Like You Too
SEO = Search Engine Optimization. Still confusing? Let me translate: It’s how your website gets found when someone Googles “dog groomer in Wichita” or “best tacos in town.”
We handle the real-deal setup — keyword research, metadata, image tags, mobile optimization — all the nerdy stuff that helps search engines find and love your site. Without it, your website is basically hiding in the internet’s basement.
Secure Hosting & Constant Security Updates
We host your site on reliable, fast, and secure servers. And unlike that $500 website that was built and forgotten, we make sure your site stays updated and protected from the latest internet boogeymen (aka security threats).
Because “set it and forget it” might work for slow cookers, but not websites.
So, What Are You Paying For?
When you work with Hot Ink Marketing, you’re not just getting a digital business card — you're getting:
✅ A strong, secure foundation
✅ SEO that helps people find you
✅ Professional design that works on all devices
✅ Peace of mind knowing your site isn’t vulnerable
✅ A real human who knows what they’re doing and won’t ghost you after payday
Bottom Line?
That bargain website might be cheap now… but when it crashes, disappears from Google, or gets hacked, it's gonna cost you way more in the long run.
Invest in a site that’s built to last, designed to convert, and backed by real strategy — not just a quick weekend hobbyist with a Squarespace login.
Want to build a website that actually does its job?
